ADVERTISING MANAGEMENT 1) There are 4 questions in paper 2) All Questions are compulsory 3) Each question carries 20 Marks A) Define Advertising Copy? Please explain various ways of writing print advertising copy with examples? B) Design an AD campaign for a construction engineering company? (Manufacturers of construction product)? C) Write short notes on: 1: Characteristics of the ideal print advertisement 2: AIDA Model 3: Medial planning tools 4: ATL / BTL 5: Ad agency organization structure D) Illustrate positioning statement for: 1: Maruti 2: Nirma washing powder 3: BOSCH 4: Harward business school 5: Apples

ADVERTISING MANAGEMENT

1)    There are 4 questions in paper

2)     All Questions are compulsory

3)    Each question carries 20 Marks

A)   Define Advertising Copy? Please explain various ways of writing print advertising copy with examples?

B)    Design an AD campaign for a construction engineering company? (Manufacturers of construction product)?

C)    Write short notes on:

1: Characteristics of the ideal print advertisement

2: AIDA Model

3: Medial planning tools

4: ATL / BTL

5: Ad agency organization structure

D)   Illustrate positioning statement for:

1: Maruti

2: Nirma washing powder

3: BOSCH

4: Harward business school

5: Apples

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