CUSTOMER RELATION MANAGEMENT Total Marks: 80 N.B. : 1) All questions carry equal marks. 2) All questions are compulsory. Q1) Write short notes (any two) (10 Marks) a) Is CRM Ashley Judd? b) Sales Force Automation c) Communications in CRM Q2) Explain briefly the concept of Enterprise Marketing Management. (10 Marks) Q3) Define customer relationship Management and explain its features (10 Marks) Q4) Distinguish between Supply Chain + Demand Chain (10 Marks) Q5) Discuss the CRM Strategy: First in Plan, First in Implementation (10 Marks) Q6) Implementing CRM is like Dancing to the Music explain this statement in context with CRM strategy (10 Marks) Q7) Discuss in brief the future of CRM. (10 Marks) Q8) What is Verticalizing CRM .discuss CRM as Of the People, By the People, For the People. (10 Marks) AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL

 CUSTOMER RELATION MANAGEMENT
Total Marks: 80
N.B. :
1) All questions carry equal marks.
2) All questions are compulsory.
Q1) Write short notes (any two) (10 Marks)
a) Is CRM Ashley Judd?
b) Sales Force Automation
c) Communications in CRM
Q2) Explain briefly the concept of Enterprise Marketing Management. (10 Marks)
Q3) Define customer relationship Management and explain its features (10 Marks)
Q4) Distinguish between Supply Chain + Demand Chain (10 Marks)
Q5) Discuss the CRM Strategy: First in Plan, First in Implementation (10 Marks)
Q6) Implementing CRM is like Dancing to the Music explain this statement in context
with CRM strategy (10 Marks)
Q7) Discuss in brief the future of CRM. (10 Marks)
Q8) What is Verticalizing CRM .discuss CRM as Of the People, By the People,
For the People. (10 Marks)

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