Business Marketing a) Customer Retention and Maximization b) The One-to-One Media c) The Character of Business Marketing Q.No.2.What is Business Marketing? Discuss the Character of Business Marketing (10) Q.No.3.what is the Market Opportunities in term of Current and Potential Customers. (10) Q.No.4.What is Marketing Strategy? How do integrate Marketing into the Fabric of the Firm (10) Q.No.5.What is the Business Marketing Channels? How do you Create Customer Dialogue (10) AN ISO 9001 : 2000 CERTIFIED INTERNATIONAL B-SCHOOL Q.No.6. Discuss various ways of developing and Managing Products? (10) Q.No.7. Discuss the ways to Evaluate Marketing Efforts? What are various programs for the Customer Retention management? (10) Q.NO.8.Define and distinguish Business Markets and Business Marketing .As a marketing manager how will you identify Organizational Buyer Behavior. (10)

Business Marketing_

Q.No.1.write a short note (any two) (10)
a) Customer Retention and Maximization
b) The One-to-One Media
c) The Character of Business Marketing
Q.No.2.What is Business Marketing? Discuss the Character of
Business Marketing (10)
Q.No.3.what is the Market Opportunities in term of Current and
Potential Customers. (10)
Q.No.4.What is Marketing Strategy? How do integrate Marketing
into the Fabric of the Firm (10)
Q.No.5.What is the Business Marketing Channels? How do you
Create Customer Dialogue (10)
AN ISO 9001 : 2000 CERTIFIED INTERNATIONAL B-SCHOOL
Q.No.6. Discuss various ways of developing and Managing
Products? (10)
Q.No.7. Discuss the ways to Evaluate Marketing Efforts? What are
various programs for the Customer Retention management? (10)
Q.NO.8.Define and distinguish Business Markets and Business
Marketing .As a marketing manager how will you identify
Organizational Buyer Behavior. (10)

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