CONSUMER BEHAVIOR 1) There are 4 questions in paper 2) All Questions are compulsory 3) Each question carries 20 Marks A) Explain the characteristics organizational buyers? State the factors affecting the same? Please explain the individual consumer buying behavior? B) Define and explain the following with respect to consumer behavior. With examples 1) Attitude 2) Relation between Attitude, Belief and Behavior C) Please explain: 1) Five distinct stages in the buying decision process. 2) Personal factors affecting behavior 3) Buying process D) Explain : 1) Actual Vs Reference price. 2) Semiotics 3) Functions of attitude.

 CONSUMER BEHAVIOR

1)    There are 4 questions in paper

2)     All Questions are compulsory

3)    Each question carries 20 Marks

A)   Explain the characteristics organizational buyers? State the factors affecting the same? Please explain the individual consumer buying behavior?

B)    Define and explain the following with respect to consumer behavior. With examples

1)    Attitude

2)    Relation between Attitude, Belief and Behavior

C)    Please explain:

1)    Five distinct stages in the buying decision process.

2)    Personal  factors affecting behavior

3)    Buying process

D)   Explain :

1)    Actual Vs Reference price.

2)    Semiotics

3)    Functions of attitude.

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